How to Use Pinterest as a Photographer to Drive Traffic to Your Website
For many photographers, getting consistent traffic to their website can feel like an uphill battle. Social media platforms like Instagram and Facebook require constant engagement, and algorithms change so often that reaching your audience can become frustrating. This is where Pinterest offers a huge advantage. Unlike traditional social media, Pinterest is a powerful search engine that helps photographers increase their visibility without the need for daily posting or constant interaction.
If you are looking for a way to drive traffic to your website with less effort than social media, Pinterest is the perfect solution. Here is how you can use Pinterest to grow your photography business, attract more clients, and boost your website traffic. I can highly recommend Hannah from Digital Priestess. I first found Hannah on TikTok and she made so much sense. She had left instagram and was explaining how you don’t have to get bogged down by keeping up with the algorithms. She made using Pinterest seem like a no brainer. At first I dipped my toe in and watched her free Build a Brand on Pinterest Masterclass which was packed full of golden nuggets. Then at the beginning of January I joined The Pinvisible Membership (just £27 a month and you can cancel at anytime) which has brought unbelievable results. I started implementing her advice on my boudoir website then in February on this website. I had a personal account with no interaction for years and have now changed it to a business profile. There is a very active supportive telegram group too where you can ask for help if you’re stuck with anything. These are my latest stats which I am over the moon with. Traffic to my website has hugely increased. As Hannah says Pinterest is NOT a get rich quick platform you have to give it at least 6-12 months to see real results. But I am so happy already and would highly recommend joining Pinvisible. Find out more by clicking on the orange button below 
Why Pinterest Works Better Than Social Media for Photographers
Above are two examples of pins that I have made for my Kelliejo Photography Pinterest account. Most photographers focus on platforms like Instagram and Facebook because they are visually driven. However, these platforms rely on engagement, meaning that to stay visible, you need to post regularly, reply to comments, and constantly interact with followers. Posts have a short lifespan, often disappearing from feeds within hours or days.
Pinterest, on the other hand, works as a search engine. When you upload an image to Pinterest, it can continue bringing traffic to your website for months or even years. People use Pinterest to search for inspiration, tutorials, and services, making it an ideal place for photographers to showcase their work.
Here are some of the main reasons Pinterest is easier to use than traditional social media:
Pins last longer: Unlike Instagram posts that vanish from feeds quickly, Pinterest pins continue to be discovered over time.
No need for constant engagement: You do not need to reply to comments or spend hours interacting with followers to see results.
Searchable content: Your pins appear in search results when people look for photography ideas or services, making it easier for new clients to find you.
Links to your website: Every pin can include a link, meaning people can go straight to your website from Pinterest.
Now that you know why Pinterest is such a powerful tool, let us look at how to use Pinterest as a photographer effectively.
1. Set Up a Pinterest Business Account
To get the most out of Pinterest, start by creating a business account. A business account gives you access to analytics, allows you to claim your website, and makes your pins eligible for distribution in Pinterest searches.
Steps to set up your Pinterest business account:
Go to Pinterest and sign up for a free business account.
Claim your website so that Pinterest knows you are the owner and can track traffic.
Enable rich pins to display extra information about your content.
Having a business account ensures that your pins are optimised for maximum visibility.
2. Optimise Your Pinterest Profile
Your Pinterest profile should clearly reflect your photography brand. A well optimised profile helps attract the right audience and makes it easy for potential clients to find your content.
Use a professional profile picture: A clear logo or headshot works best.
Write an SEO friendly bio: Include keywords related to your photography niche.
Add your website link: Make it easy for people to click through to your site.
3. Create Boards That Reflect Your Photography Niche
Boards organise your pins into categories, making it easier for users to find what they are looking for. As a photographer, your boards should focus on topics relevant to your business.
How to use Pinterest as a Photographer when coming up with ideas for Pinterest boards:
Wedding Photography Inspiration
Newborn Photoshoot Ideas
Family Photography Poses
Behind the Scenes of a Photoshoot
The key is to create boards that your ideal clients will be searching for.
4. Pin High Quality Images That Stand Out
Since Pinterest is a visual platform, your images need to be eye catching which is a perfect platform for photographers. Vertical images perform best because they take up more space on the Pinterest feed. Aim for high quality, well lit images with a clear focus.
Best practices for Pinterest images:
Use vertical images (1000 x 1500 pixels is ideal)
Add text overlays to make pins more engaging
Keep branding consistent with colours and fonts
Include your website or logo in a subtle way
5. Use Keywords to Improve Search Visibility
Pinterest functions as a search engine, so using the right keywords is essential. Keywords help your pins appear in search results when users look for photography ideas and services. Hannah helps with how to find keywords for best results too in Pinvisible.
Where to add keywords:
Pin titles: Make them descriptive, such as “Natural Newborn Photography at Home”
Pin descriptions: Include details about the image and relevant keywords
Board titles: Keep them simple and SEO friendly
Board descriptions: Use natural language to describe what users will find
By optimising your content with keywords, you increase the chances of your pins being discovered by the right audience.
6. Link Every Pin to Your Website
One of the biggest advantages of Pinterest is that it allows you to add links to every pin. This means you can direct traffic straight to your website, whether it is a blog post, portfolio page, or online store.
Make sure that:
Every pin has a working link
The link directs users to relevant content (not just a homepage)
The landing page is visually appealing and easy to navigate
The more pins you have linking to your website, the more opportunities you create for people to discover your business.
7. Pin Consistently for Ongoing Growth
Unlike Instagram, where frequent posting is necessary for engagement, Pinterest works best with a steady and consistent approach. You do not need to pin every day, but adding fresh content regularly helps keep your account active.
Tips for consistent pinning:
Aim for 5 to 10 pins per week
Repin your own content to different boards
Use a scheduling tool like Tailwind to plan pins in advance
Over time, this consistent strategy helps build momentum, increasing your reach and website traffic.
8. Analyse Your Performance and Adjust
Once you start using Pinterest, track your progress to see what works best. The Pinterest analytics tool shows which pins are getting the most clicks and saves, helping you refine your strategy. This way you’ll see how using Pinterest as a photographer really works.
Key metrics to track:
Website clicks
Pin impressions
Engagement rates
By analysing these insights, you can create more of the content that performs well, leading to even greater success.
If you want to see real results with Pinterest definitely join Pinvisible
Pinterest is an incredibly effective platform for photographers who want to drive traffic to their website without the hassle of social media algorithms. Unlike Instagram and Facebook, where posts disappear quickly, Pinterest pins continue generating traffic long after they are published. With the right strategy, Pinterest can help you attract more clients, grow your brand, and boost your online presence with minimal effort.
If you are ready to take your photography business to the next level, start implementing these Pinterest strategies today and watch your website traffic grow.
