Liz got in touch and asked if I could help to rebrand The Clinic Cheshire. She still wanted to keep the balloons but with a more softer tone. She got together some examples of the kind of things she liked and left me to come up with a whole new look.
I started by gathering different blush and dusky tones. I wanted to show a more neutral palette that could easily be able to be replicated across her social media. As Emma has just joined the team it was the right time to both introduce her and the new branding identity.
I looked at lots of different font combinations as I wanted the new look to feel classy but still approachable. I offered Liz seven options and we whittled it down to her favourite. The blush with the gold and white worked perfectly.
So as Emma was new to the team Liz booked me for some new business headshots. She wanted them to look professional but also relaxed and friendly. We will be adding to these at the end of this month with new in salon shots of clients. If you invest in your business you can portray your brand’s voice. By that I mean that if your brand colours, logo and images all look polished it will show that you value your business enough to go that extra mile and in turn gain client trust.
When was the last time you looked at your brand overall? Really stepped back and asked yourself am I stuck in a rut. Would a set of fresh eyes give your brand a boost? Just because you may have chosen your original logo and feel that people know my business for this look doesn’t mean that you can’t tweak it a little. Even the big boys do it. You may have noticed that John Lewis has had a rebrand. They have changed the logo and their colours and gone a more modern, fresh and classic look. They have still kept the feel of the old one but brought it bang up to date.
If you feel your logo and branding needs a refresh get in touch I’d be happy to help.
Here’s the rebrand that I did on my business. You can see that I have kept elements from the original logo but made it look clean and modern.
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